Commitment to our customers and business partners

At gA, we partner with our clients to design and implement a competitive strategy in the digital age, with the entrepreneurial passion and professional excellence that has characterized us for 25 years.

USD 71,4 million in gross Sales
45% of our revenues come from clients +10 years old.
Launching of Parabolt, our digital disruption incubator.
Publication of the book ‘Digital ecosystems: innovation and disruption in Latin America’ through the gA Center for Digital Business Transformation
Consolidation of the United States office.

Our value proposition

Mobility, social networks, cloud infrastructure, artificial intelligence and the Internet of Things present opportunities and challenges throughout the entire value chain: from the way in which your company should define its business model to the management of operations and the delivery of products and services to clients.
Through our Digital Business Transformation (dBT) approach, we help companies prepare to adopt what we call proactive disruption.

In gA’s vision, digital transformation can occur through 4 points:

  • Transform the business model, generating new revenue sources through digital skills.
  • Revolutionize customer experience.
  • Digitize the value chain to achieve operational excellence.
  • Embed intelligence into business processes to enable customization and productivity.

gA’s dBT approach guides our clients along the way, from the definition of the digital strategy to the effective implementation of the initiatives involved.

Why Digital Business Transformation?

  • Leading global companies and companies having the greatest growth have been born as digital or are ‘physical world’ organizations with a strong digital position.
  • Digitally-transformed companies are generating disruption in most industries. It is necessary to disrupt, or run the disruption risk by competitors. At the same time, operational excellence is required to reach clients’ expectations.

Why Digital Business Transformation with gA?

  • Digital Business Transformation (dBT©) is our ‘core,’ our mission and our passion.
  • Multi-disciplinary, convergent approach for the successful transformation throughout the company and its value chain.
  • Mature and proven framework to evolve throughout the Digital Journey.
  • Digital innovations labs, Agile methods, Design Thinking, integrated with management and services for complex transformation programs.
  • Digital transformation accelerators and assets by Industry.
  • Focus on business benefits measured in the short and long term.

Service Lines

Our digital transformation approach is holistic and allows us to work simultaneously with all technology layers: Systems of records, transformation and innovation. We call this the Pace Layered methodological framework *.

Business Consulting
We design and implement business processes and provide our knowledge on each industry’s best functional practices. Together with our strategic partners, we structure methodologies and accelerators in the areas of: Supply Chain Management, Analytics, Customer Experience and Governance, Risk & Compliance. Especially in Retail, Life Science and CPG.
Application Development & Innovation (ADI or Development Investment)
Through this service, and the quality management model, we help protect what distinguishes our clients, providing support for integration and organization of the client’s value chain. We focus on solution architecture so that the development provides value to the business from the dBT perspective.
Application Management Services (AMS)
This service focuses on the improvement of processes and functionality, training and user support, measuring impact and development and continuous improvement of the client’s application platform.

*Pace Layered es una metodología desarrollada por Gartner.

Industry specific solution

Upon the arrival of new technologies and data consumption, which empower the consumer and radically modify their habits and purchase experience, the Retail industry has been forced to start a continuous professionalization and innovation process to maintain a sustainable business model. Facing an uncertain financial scenario in Latin America, it is imperative to generate confidence in the consumer and strengthen the relationship with clients.

Solutions for the Various Phases of the Sector’s Everyday Life:

  • Creation of a unique process model
  • Creation and structuring of master data processes
  • Management of article groups and hierarchy - CDT
  • Management of item attributes
  • Store Assortment Management
  • Multi-channel management by adjusting the convergence of channels, including e-commerce
  • Management of commercial planning
  • Supply management (allocation)
  • Management of merchandise exchanges and returns
  • Management of promotions and sales
  • Category management to maximize ECR
  • Inventory Management
  • Management of OTB
  • Opening and maintaining stores
  • Store Management (Real Estate)
  • Management of Operational Indicators – Descriptive Analytics
  • Management of strategic indicators - Predictive Analytics
  • Customer Experience Management - Purchase and mobile sessions

Digital technologies applied to manufacturing have a high potential for improving productivity, and today are revolutionizing the way goods are produced. In this revolution, Industry 4.0 or Intelligent Manufacture is highlighted: it consists –among other things– in the massive integration of physical and digital elements to perform real-time production line measures, triggering events based on such measures. In turn, a better integration with clients and suppliers is achieved, in order to make informed business decisions.

Service Offers:

  • Visualization of a digital strategy for the years to come
  • Single regional model for processes
  • Optimization of planning processes
  • Reduction in production and operation costs

In this industry, technology is a determining factor, the catalyst for great disruption within market segments. Many phenomena have occurred over the past 50 years, including an increase in public spending on health, increase in life expectancy and increase in chronic diseases, making it imperative for the industry look for efficiencies. Advances in technology (as mobility and electronic monitoring systems) will enable illness prevention rather than management.

Service Offers:

  • Consignment Management
  • Governance, Risk and GRC for Life Sciences
  • Traceability solutions such as Serializing and Unique Define Indicator (UDI)
  • Sales Force Automation & Effectiveness Mergers & Acquisitions and Divestitures, Hospital Management Solutions and Electronic Clinical File (SAP ISH EHR)
  • Applications Management (AMS) and the manufacturing of specialized industry software in certified centers of excellence.
  • Integrated transformation projects based on leading technology (SAP, Oracle JDE)

The banking industry is facing challenges to attain greater efficiency, integrity, transaction mapping, information transparency and integration of systems that support its daily operations. During the last years, it has become evident not only to consider the client in every improvement, but also the importance of the use of analytical technological tools allowing to understand their changing and complex behavior. Clients’ data can only be protected, and thus a strong confidence relationship be created, by being at the forefront.

Service Offers:

  • SAP Banking Services (Loans Management y Deposits Management)
  • Origination cycles with SAP CRM and SAP BPM SAP ERP/ECC
  • SAP BI/ SAP PI/ NetWeaver platform components, such as Enterprise Portal and Composition Environment
  • Software Factory / Testing / Migration Services
  • Multi-channel solutions including the Mobility Sybase Unwired Server
  • Salesforce as a sales force trigger for banks’ business agents
  • BPM Projects for Optimization for assignment of receivables and contract approvals
  • Analytics for the creation of reliable data base for government and management report generation
  • SAP HCM y Payroll /SuccessFactors

Companies are aware that their clients’ access to new technologies has created an ‘omni-channel’ consumer profile, who wants to buy everywhere at any time, expecting to gain the same satisfactory experience in any of the media chosen. This is a challenge for the industry of Consumer Goods, because it demands coordination and consistency between on-line and traditional contact and sales channels; as well as new business and marketing strategies. It requires a mindset change in the organization to understand client experience through making relations with their trademarks and products.

Service Offers:

  • Models for approved regional processes
  • Administrative and control process optimization
  • Identification of clients’ full experience with the trademark and products
  • Automation of manual and semi-manual processes
  • Technological tool use maximization and leveraging
  • Improvements in logistic chain planning and productive process performance
  • Pricing logic and product portfolio structuring
  • Multi-channel sale process design and implementation
  • Implementation of product tracking and traceability
  • Predictive analysis of channel, client, and consumer behavior
  • Customer Service cost evaluation
  • Incorporation of new production and distribution units
  • Application of mobile solutions

Energy companies must have an extraordinary flexibility as regards being able to operate at different prices and demand levels, which lays on the table a key variable: the return on the capital investment. This is an industry that has been historically and increasingly delimited by regulations, where companies’ survival is at stake and becomes a key element for the company’s future competitiveness and sustainability.

Service Offers:

  • Acceleration of value generation
  • Model for project documentation
  • Process flow
  • Configuration documents
  • Sample scripts
  • Data models
  • Technical and functional designs
  • Continuous improvement process
  • Quality and optimization costs

gA center for Digital Transformation

We created the gA Center for Digital Transformation with the commitment to generate and share knowledge, and promote the digitalization process in Latin American companies through a space for dialog among executives from the private sector, government representatives and members of the academic community.

Digital ecosystems: innovation and disruption in Latin America

We have published the book “Digital ecosystems: innovation and disruption in Latin America.” This book considers that the development of the digital ecosystem represents a revolution in Latin American economies and that the region faces a major challenge in terms of the need to increase the contribution of productivity to boost economic growth. We disseminate this knowledge generation through different articles in the media and through platforms.

No industry is immune to the disruptive impact of new digital technologies, and this transformation should be addressed by the pool of companies –large, medium and small sized– as it represents a requirement by Latin American economies to continue their development; thus, taking a competitive position globally. The analysis of the contribution of productivity to economic growth in Latin America for the past 15 years shows that the impact of digitalization has been very low. Therefore, the challenge of the digital transformation of production processes is not only relevant for companies looking to increase their competitiveness; it is essential for our countries in Latin America.


Parabolt is an incubator with focus in developing digital products that lands gA’s Digital Business Transformation approach. It is a new company, with its own management and advisory board.

Through its product portfolio and the generation of ecosystems around them, Parabolt stimulates and nourishes gA’s value proposition and generates a new business model that develops and markets recurring and scalable intellectual property creating shared value and reinforcing the importance of collaborative business for sustainable development.

Portfolio 1: gA & Partners

More information

Accelerating ideas arising within gA ecosystem together with its partners, turning them into digital products that materialize the Digital Business Transformation approach based on the knowledge of the industry’s processes.

Portfolio 2: Parabolt innovation Labs

More information

Incubating innovative ideas focused on entrepreneurs B2B to transform them into sustainable businesses and formally incorporated companies. An ecosystem is thus created around it including the public, private (investors, sponsors, mentors, partners) and academic sectors generating bridges that link Latin American entrepreneurs with international markets and investments.

Portfolio 3: Incubation as a Service

More information

A next-gen engagement model with clients based on the development of scalable incubation platforms through partnerships with large companies. The disruption of this service lies in thinking the digital company throughout its value chain, integrating the consumer side with the industrial side, as a new form of relationship with companies.

Our Clients

We get fully involved in the transformation process of each of our clients: our commitment is to work alongside them throughout the entire development. We provide innovative solutions that add value to our clients, aiming to have a positive impact on their performance.

Financial Profile


Business Evolution

Our company has been affected by poor macro-economic conditions in the region, which directly affected the US Dollar income level. The various devaluations of local currency in the countries where we operate led to a decrease in sales in local currency, substantially higher than the drop in billed hour volume. After re-structuring in Brazil, we resumed project and EBITDA profitability margins, forecasting a 2017 where there will be sales and operative profitability growth again.

  • The United States office strengthened the global account operation in revenue and margins, leveraging the volume of businesses which closing is generated there.
  • Mexico as geography resumed the growth path in 2016 with important transactions in first-level companies.
  • Brazil stabilized its operations during the last quarter, after restructuring and after decrease in 2015.

Financial Indicators

Thousands of USD 2016
Net Sales 71,4
Operative Expenses 15
Wages and Employee Benefits 42,5
Payment to Capital Suppliers 0,4
Payments to Governments 8,05

Pillars of Our Relationship with Clients

Building relationships with clients is the best definition of gA’s mission based on the values we share. These relationships are based on four differentiating strategic pillars:

Highly personalized account strategy
World-class implementation
A clear value proposition
Innovation and delivery of commitments

Our Quality Policy stands out because of a solid commitment to our clients to fulfill their expectations by offering solutions that go beyond a technological focus and contribute to improving their business processes. We accompany our clients through the project’s life cycle, from its beginning all the way to the process of acceptance and learning. In addition, we follow up to verify the return on investment and commit to the cycle of subsequent developments.

Our business and delivery structure seeks to:
  • Achieve Delivery Excellence with 100% of clients included in the One Firm vision.
  • Optimize planning and administration of resources through a single view of demand.
  • Make the Delivery structure more efficient through the formation of centralized global pyramids.
  • Allow industrialization and centralization of knowledge to promote the creation and reuse of assets.
  • Accelerate response to clients by reusing available assets throughout gA.
  • Achieve a greater sales force through unified global capacities.

We look for continuous improvement in the Quality Management System implemented under ISO 9001. Our annual maintenance plan is designed to help us keep this certification and pass the annual audits.

Within this framework, our Development Innovation area (formerly known as AD&I) is certified under ISO 9001 2008 and the Guide 90003 2004.

We ensure the confidentiality of our clients’ information from the preparation of the commercial proposal until the services are concluded. This commitment incudes any data or information, whether tangible or intangible, that is stored electronically, exists in hard copy, electronically or graphically, in writing or any other media.

Intellectual property is also determined in conjunction with the client and protected under the terms of every contract.

Los three centers of excellence (CoE) de gA provide quality and best practices guidelines related to dBT and the SAP and Oracle platforms, and they establish metrics, recommendations, architectures and training plans. They participate in the designs and architecture for projects and provide QA (Quality Assurance) support to projects and services to these areas.

In addition, CoEs are in charge of forming and certifying consultants on the relevant technology, as well as on the different methodologies. This is how, in addition to certifications in SAP, Oracle, Salesforce, and DSI, among the most important, resources are also allocated to certifications on Agile-Scrum methodologies and ITIL guidelines.

CoEs are also responsible for the organic and sustainable growth of a healthy pyramid of resources, having the company’s values.

In 2016, we progressed in an assessment on the current status of the company to certify for CMMI Level 3 for AD&I’s SAP Factory. The CMMI is a Capability Maturity Model Integration, a process improvement approach providing organizations with the essential elements for an effective process.

We promote close dialogue with our clients through the following platforms:

Company website
The institutional website was updated and reorganized to keep our interested public better informed.
Social networks
We consolidated Linkedin, Twitter and YouTube accounts to be only corporative profiles. An Instagram account was launched and Facebook was promoted at a regional level.
Relationship 1:1
Client relations program with strategic clients
Through the gA Center for Digital Business Transformation
Digital sustainability report
We have been preparing this report for five years under the international standards of the Global Reporting Initiative (GRI).

Customer satisfaction survey

In gA, our clients’ success is our success. Throughout almost 25 years, we have learned that success is only achieved through constant renovation. For this reason, in 2016, we also re-launched the Customer Satisfaction Survey in digital format. Subjects like technical valuation, experience with the service and industry knowledge were only some of the aspects assessed with the client portfolio. Positive results were evident, as we ranked 3.26 in a 1-4 scale, a practice that will also continue in 2017.

At the same time, we are working to develop a Customer Reference Program for customer gaining and loyalty to enter into force in 2018.

Responsible management of suppliers

We carefully select our suppliers in order to ensure the greatest quality in their services.

The majority of our suppliers are linked to the maintenance of our Delivery Centers, either through infrastructure or as service providers to our employees. The main services contracted include: telephone and Internet services, office supplies, cleaning and building maintenance, security and licensing maintenance.

Total suppliers
10.038.758,00 USD
Paid to suppliers

In every country where we operate, we prioritize the hiring of local suppliers, which assures us a prompt response to the every-day needs of our operations. In this way, we promote the development of the local economy.

The Purchasing and General Services Department is responsible for the supplier selection process. In accordance with our purchasing policies, all suppliers must meet rigorous criteria in order to be approved.

The Purchasing Policy defines the process overall. Based on this policy, areas interact with the purchasing department to request items and the purchasing department processes the requests in response to their internal clients.

The purchasing process in Argentina and Brazil is audited annually by Bureau Veritas. This audit process includes assessment of suppliers in terms of meeting delivery deadlines and the quality of the products or services supplied within an internal purchase system.

With a firm conviction to expand the supply chain quality in all of our operations, the system was implemented in Mexico, Chile and the U.S. The purchase module was also installed in Mexico, Chile and the U.S.

The Purchasing Policy defines the process overall. Based on this policy, areas interact with the purchasing department to request items and the purchasing department processes the requests in response to their internal clients.

  • Cleaning and security suppliers, are required to have all of their personnel to specifically trained in health and safety.
  • Cleaning, security and messenger personnel work with our fire prevention group and are trained to respond to any emergency that requires evacuation of the building.
  • In Argentina, suppliers are required to have documentation that supports their compliance with certain mandatory labor requirements, including valid ART insurance, payroll detail, and issuance of form 931 along with proof of payment. If the supplier is not a company but an independent contractor, they are asked to provide their certificate of registration, last payment and life insurance. This also applies to any external consultant who is contracted.

Our network of partners

Our strategic alliances contribute to the diversification of our value proposition and strengthen the transformation proposals to promote our approach and make it more flexible. Three years ago, we created with our business partners a Global Alliance Network that guarantees access to leading edge technology and specialized intellectual capital to meet the complex challenges of digital transformation with a holistic view of business.

Bearing Point is a European consulting and technology firm that helps its clients transform the way they do business, looking for concrete, measureable value. It has more than 3,300 consultants, principally in Germany, France, Great Britain and Scandinavia. Our strategic alliance promotes the shared search for referred clients and the capability of sharing resources and credentials, with a particular focus on the automotive industry. Our alliance also opens doors to European clients that require consulting services in Latin America.

Abeam is one of the three largest technology-consulting companies in Japan and is that country’s top SAP consultant. With more than 4,000 professionals on staff, Abeam provides high quality service to more than 700 clients in Asia, Europe and the Americas. This strategic alliance opens up many commercial opportunities for gA, while at the same time generates great benefits for the Japanese company. On the one hand, it allows Abeam to provide services to Asian companies with offices in Latin America. On the other hand, it also offers us the possibility of accompanying our clients in their expansion in Asia with the support of a strategic ally in the region.

West Monroe is a business and technology-consulting firm based in the United States, whose objective is to help organizations by providing business-consulting services to transform their businesses. West Monroe Partners provides growth and efficiency to large corporations and medium-sized companies. From their offices in the U.S. and Canada.

SAP is a leader in the business applications software market, helping over 291,000 clients in 190 countries overcome complexities and generate new opportunities for innovation and growth. With more than 43 years of experience, SAP has forged alliances with highly specialized, prestigious partners, including gA since 1999.

Oracle is the world leader in the digital economy and has forged a 20-year partnership with gA to provide clients with on-demand solutions, analytics and customer experience.

Salesforce is a leader in Cloud Computing. The® CRM and its Force platform offers windows management in order to provide quality service support, plan partner relationships and secure detailed analyses of each company. Founded 16 years ago with a vision to reinvent CRM in the cloud, the alliance with gA provides innovative, dynamic tools to transform sales, service, marketing, relationship management, applications and organizational analytics.

This is a digital supply platform, which creates mobile and in-the-cloud solutions for digital economy. The strategic alliance focuses on the digitalization of our clients’ value chain.

Software AG helps organizations attain business objectives sooner, through Big Data technologies, integration and business processes that allow clients to modernize operations, optimize processes and make better, more informed decisions while offering better overall service. Software AG is a leader in 14 market categories and has more than 4,400 employees in 70 countries, with sales of approximately 858 million Euros in 2014.


  • Launching of the first research by the gA Center for Digital Business Transformation ‘Latin America 4.0: Digital Transformation in the Value Chain’ in 2016 in Argentina, Mexico, Miami, and Brazil, organized by gA.
  • Oracle JD Edwards Partner Summit 2016 (Colorado, USA): An event gathering the entire Oracle Ecosystem to reveal trends, innovations, and successful events in this technology.
  • SAP Forum Mexico and Brazil 2016: These events gather the entire SAP community with the participation of five thousand attendants, with 4 master conferences and more than 170 simultaneous real-time sessions and demonstrations. In the Brazil event the first research of the gA Center fordBT ‘Latin America 4.0: Digital Transformation in the Value Chain’ was introduced.
  • SAP SCM Forum 2016 (Mendoza, Argentina): An event where senior executives of the Supply Chain practice shared their experiences.
  • CIO SUMMIT GARTNER FORUM 2016 (Cancun, Mexico): Presentation by Raul Katz and an advance of the new book by the cDBT, Digital Ecosystems.